Case study — Five Guys

Burgers and Fries

2022–Present

Period

#WinnerDinner

Campaign

Objective

To raise awareness and establish Five Guys as the preferred burger joint for German-based gamers in an authentic and credible way.

Insight

Food fuels gaming performance and victories deserve celebration.

Execution

01On-site visits featuring Five Guys staff with professional players and content creators

02Fan invitations to 'Winnerdinner' experiences following successful offline tournament events

03Co-branded social media content with Five Guys Germany

04Stories and video blogs across Instagram and other platforms

Sponsorships, product collaborations and campaigns across esports, creators and apparel.