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Case study — XMG

XMG Enables Esports

2021–2022
Period
#EnablingEsports
Campaign
Objective

Increase awareness, consideration and preference of XMG gaming notebooks among CGN fans.

Insight

CGN teams demand the best from their gear, their systems, and themselves.

Execution

01Jersey branding and social media branding
02Office branding at CGN Esport Campus Cologne
03Content series: 'XMG Enables Esports'
04Product placement at CGN Esport Campus
05Offline activations: Meet & Greet and Beat the Pro events
XMG x CGN Esports — #EnablingEsports
XMG x CGN Esports — #EnablingEsports

Build something with CGN

Sponsorships, product collaborations and campaigns across esports, creators and apparel.