CGN Esports and MediaMarktSaturn Announce Strategic Partnership – New CGN Experience Zones at XPERION Cologne
COLOGNE, September 10, 2025 – MediaMarktSaturn and CGN Esports have announced a strategic partnership aimed at making gaming and esports more accessible across the DACH region. Cologne, home to the successful esports organization CGN, will now serve as the community’s central hub. At the heart of the partnership are two dedicated CGN Experience Zones located at XPERION Cologne on Hansaring, the original Saturn store and birthplace of today’s MediaMarktSaturn Group. The initiative is complemented by activations at XPERION locations in Berlin and Hamburg, as well as selected MediaMarkt and Saturn stores, offering visitors authentic and hands-on experiences.
At Xperion, fans will find over 100 square meters of space across both areas, including a USK 12 zone focused on fighting games, Fortnite, EA SPORTS FC, and other popular console titles. Regular weekly community events are held here—leagues, sessions, and creator meetups—plus an aim challenge and a professional streaming setup that can be used for creator streams, watch parties, and events.. The basement houses the 18+ Pro-Gaming Area, tailored for League of Legends and VALORANT, featuring pro-grade setups with best-in-class hardware—exactly like those used by CGN Esports professionals during training. All showcased products are available for purchase online or directly on-site.
As part of the partnership, CGN Esports will further expand its focus on community building, youth development, and competitive events, including tournaments, home games, public viewings, boot camps, and open training sessions. CGN also stands for top-level performance and entertainment: As record champions in VALORANT DACH and recently also League of Legends Prime League 2025 Spring Champion, the organization boasts a strong creator base across several titles and features Germany’s most successful Fortnite player. The partnership will also be visible on the field, with MediaMarktSaturn joining CGN Esports as a premium partner—both on team jerseys and in the digital realm.
"XPERION Cologne is our new home stadium," said David Dick, COO & Co-Owner of CGN Esports. "This is where gaming comes alive and the community thrives. Together with MediaMarktSaturn, we're bringing pro-gaming and lifestyle directly to the fans: for gaming, celebrating, and cheering. Cologne remains our home – but our impact stretches far beyond its borders."
MediaMarktSaturn is expanding its reach in esports through this partnership by establishing a consistent offline presence and recurring activations in Cologne, Berlin, and Hamburg. At the same time, the company underscores its role as an innovator in gaming lifestyle and strengthens its emotional bond with a young, digitally-savvy audience.
"As a regular finalist in our XPERION arena tournaments, CGN Esports is more than just a crowd-puller," said Sebastian Knaup, Managing Director of XPERION. "This unique gaming and lifestyle community is relatable, authentic, and born from within the target audience. For us, it’s the perfect match to give something back to the community with ongoing events and accessible experiences."
For more information about the partnership, please visit the official CGN Esports website and follow CGN on X or TikTok, and XPERION on Instagram and TikTok. Dennius
About CGN Esports
Founded in 2020, CGN Esports has rapidly risen to become one of the standout names in the VALORANT esports scene and is now considered a leading brand in the DACH region. Its teams and players compete in top European titles including VALORANT, Fortnite, World of Warcraft, and Super Smash Bros. Ultimate. CGN combines competitive excellence with a vibrant mix of street style, entertainment, and lifestyle. With more than 8 million followers across its team, creator, and player channels, CGN offers cutting-edge content and strong community engagement.
About MediaMarktSaturn
The MediaMarktSaturn Retail Group is Europe’s leading consumer electronics and services retailer. With seamlessly integrated online and offline offerings, the company reaches millions of customers daily. Through its "Space-as-a-Service" concept, MediaMarktSaturn creates in-store experience zones where products can be explored and enjoyed live. More information at: mediamarktsaturn.com.
About XPERION
XPERION – The Gaming Location offers free gaming on PCs and consoles in Cologne (approx. 3,000 m²), Berlin (approx. 2,300 m²), and Hamburg (approx. 3,200 m²), each featuring over 150 gaming setups. In Cologne, XPERION is located at Hansaring 97 and includes an arena area, regular events, and dedicated community spaces.
Press Contact
CGN Esports
press@cgn.gg