HanseMerkur becomes Official Main Partner of CGN Esports VALORANT
Cologne, February 26, 2026 – CGN Esports and HanseMerkur announce the start of a strategic partnership. As part of the collaboration, HanseMerkur becomes the official main partner of CGN Esports’ VALORANT team.
The partnership forms part of HanseMerkur’s continued commitment to VALORANT esports. Following the extension of its naming partnership with the HanseMerkur VALORANT Challengers DACH (VCD), HanseMerkur is further expanding its extensive esports activities and partnering with CGN Esports, the most successful team in the league.
At the core of the collaboration are joint activations centered around CGN Esports’ VALORANT roster. These include the presentation of the new team jersey featuring HanseMerkur branding, as well as a range of content and community-focused formats.
A first visible milestone of the partnership will take place during the Grand Finals of the HanseMerkur VALORANT Challengers DACH on February 28 and March 1, 2026, at XPERION Cologne. CGN Esports has qualified for the final and will compete for the organization’s fifth VCD title. The event will be accompanied by an on-site activation by CGN Esports and HanseMerkur, including the official unveiling of the new team jersey.
The partnership follows a holistic strategy with a clear focus on the VALORANT community – both digitally and on-site. With XPERION Cologne and the CGN Campus, the organization offers established platforms and strong touchpoints for community events, fan experiences, and brand activations.
Through the combination of esports, gaming, and a strong creator ecosystem, the collaboration provides HanseMerkur with additional opportunities to achieve visibility beyond traditional sponsorship elements. Together with CGN Esports and selected creators, various content and activation formats will be implemented throughout the year.
“HanseMerkur is one of the most visible and consistent partners in VALORANT esports. This partnership sends a strong signal for our organization, for the league, and for the entire scene. In particular, the planned community and offline activations create real added value for our fans,” says David Dick, COO & Co-Owner of CGN Esports.
“CGN Esports stands for competitive consistency, professional structures, and a passionate community that truly lives esports. With this partnership, we are sending a clear signal of our long-term commitment to VALORANT esports and the sustainable development of the scene – especially in times of change. Together with CGN Esports, we aim not only to celebrate competitive success but also to actively engage the community and further strengthen the connection between fans, teams, and partners,” says Eric Bussert, Member of the Executive Board of HanseMerkur.
The partnership complements HanseMerkur’s long-term engagement in VALORANT esports as well as its naming partnership with VALORANT Challengers DACH.
For more information about the partnership, please visit the official CGN Esports website and follow CGN on X , Instagram or TikTok as well as HanseMerkur on Instagram .
About CGN Esports
Founded in 2020, CGN Esports is one of the leading organizations in VALORANT esports in the DACH region. In addition to VALORANT, CGN Esports competes in other international titles such as League of Legends, Fortnite, World of Warcraft, and Super Smash Bros. Ultimate. The organization combines competitive ambition with entertainment and lifestyle elements and operates a strong creator ecosystem. Through its teams, players, and content creators, CGN Esports reaches several million fans and stands for sustainable community building in esports.
About HanseMerkur
With annual revenue of EUR 2.95 billion (2024), HanseMerkur is the only independent and privately owned insurance group based in Hamburg’s financial center. The roots of the personal insurer, which celebrated its 150th anniversary in 2025, lie in health insurance, which remains the company’s core business. HanseMerkur is also a specialist in supplementary health insurance for statutory insured persons and, with 1.3 million policyholders (2024), is one of the largest providers in this segment in Germany.
In addition, with premium income of EUR 318.1 million (2024) in the “Travel & Leisure” segment, the company is the market leader in travel insurance in its core market Germany. Within the “Property, Casualty & Pet” segment, pet insurance in particular continues to see strong demand. The award-winning pet health insurance and pet surgery insurance for dogs and cats significantly contributed to the segment surpassing EUR 200 million in premium income for the first time in 2024.
For over 40 years, HanseMerkur has been committed to child protection initiatives, supporting a strong and resilient society. Further information is available at www.hansemerkur.de
About HanseMerkur Valorant Challengers DACH
The HanseMerkur VALORANT Challengers DACH is the official regional VALORANT professional league for Germany, Austria, and Switzerland and part of Riot Games’ international competitive ecosystem.
Press Contact
press@cgn.gg